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How Covet Helps Credit Union Members

Covet is an AI-powered wealth and asset management platform that helps credit union members understand, organize, and protect the full picture of their personal wealth — beyond (but including) traditional bank and investment accounts.

Why It Matters

Many members have significant value tied up in personal assets such as jewelry, art, vehicles, collectibles, and real estate. These assets often go untracked, even though they represent an important part of a member’s overall financial picture. Covet brings these assets together in one secure, easy-to-use dashboard — giving members and their advisors a clearer view of total net worth.

Key Benefits for Members

1. Comprehensive Financial Visibility

Members can automatically track the market values of their tangible and personal property. Covet continuously updates these valuations, helping members stay informed about how their total wealth changes over time.

2. Smarter Financial Planning

By connecting their Covet dashboard with their credit union accounts, members can see how all their assets — financial and personal — work together. This enables more informed conversations with credit union advisors about loans, wealth management, or estate planning.

3. Peace of Mind for Estate Planning

Covet helps members organize their estate details, including a personal property list and will document generation. This simplifies the process for loved ones and ensures that valuable personal items are properly accounted for.

4. Insurance and Risk Awareness

Covet’s automated valuations can help members identify gaps in insurance coverage and understand when assets may need updated appraisals or policy adjustments. It can also spur discussions around use of the asset and whether market conditions may be best for selling/liquidating the asset and putting proceeds to better use.

5. Easy, Secure, and Private

Covet prioritizes security and privacy. Member data is encrypted and stored securely, ensuring that only the member (and anyone they choose to share access with) can view their information. Covet is SOC2 certified. 

How Members Access Covet

Credit unions that partner with Covet can offer the platform directly through their member portal — either branded as Covet or customized under the credit union’s own brand. Members can easily sign up and start tracking their assets within minutes.

Example Use Cases

  • A member wants to understand how much their collectible car has appreciated this year.

  • A family is preparing an estate plan and needs to document all personal property with current valuations.

  • A member meets with a financial advisor to discuss loan options using Covet’s complete net worth snapshot.

In short: Covet helps credit union members gain total financial clarity — bringing together assets, insights, and estate planning tools in one secure platform.